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  "path": "/hereandnow/2026/04/17/allbirds-ai",
  "publishedAt": "2026-04-17T16:58:38.000Z",
  "site": "https://www.wbur.org",
  "tags": [
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  "textContent": "Shares of the shoe brand Allbirds soared this week after the company announced a surprising pivot to artificial intelligence.",
  "title": "The familiar strategy behind the Allbirds AI pivot"
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